DESIGN FOR AN EXHIBITION OF DUTCH FASHION, INDUSTRIAL- AND GRAPHICS DESIGN,
ARCHITECTURE AND PHOTOGRAPHY AT THE NAI
Maxwan was asked to design the travelling exhibition "Reality Machines" - an overview of recent Dutch architecture, graphic design, fashion, product design and photography - for the Netherlands Architecture Institute (NAi) in Rotterdam. The design converted the main exhibition hall into a bright, open showroom wherein bases, walls and showcases are avoided.
The 120 exhibits hang from the edge of a lowered ceiling on a rail conveyer (the type used in high-tech assembly halls). The rail moves, has the shape of a huge E and travels at the pace of a couple meters per minute, creating a slow parade of items across the hall and along the long window facing the museum-park. One could sit either inside or outside the gallery and watch the whole show pass by in an hour, or one could walk around and be surprised by the continuously changing arrangement and the unexpected combination of objects.
NAi (Dutch Architecture Institute).
partner in charge
Rients Dijkstra, Hiroki Matsuura
Nadia Casabella, Nuno Garcia, Shinobu Hashimoto, Hiroki Matsuura, Milica Topalovic
photographer: Pedro Maia, Bas Princen
ROTTERDAM – jan '08
Supervision and masterplan for the area around Rotterdam Central Station.
MOSCOW – jan '06
A New Town for 320'000 residents South-West of Moscow
LONDON – jan '09
Urban Master plan and supervision for a new town of 11'000 houses at the river Thames in London
ROTTERDAM – sep '09
Exhibition design turning the NAi building inside-out for the International Architecture Biennal Rotterdam.
OSTRAVA – jun '10
A new cultural centre
PAPHOS – nov '11
Historical and new programs and functions linked together with a net like roof structure